The perfect match #metheinz
How do you get the target audience to think of one of the Heinz table sauces more often during their meal? We showed with a unique campaign ‘that everything gets better #metheinz’. We took a 360-degree approach to this campaign. The message was communicated cross-media using video, display, print, branded content and social media. The use of all resources resulted in a whopping 62% reach within the target audience.
