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Branded Content
Video
Effectively visible in many forms.
Promote your story, your product or service, increase your brand awareness, reach new customers, and grow your business through online advertising. At Mediahuis, you can advertise effectively to achieve your marketing goals. We have an effective and competitive digital product portfolio and extensive expertise in marketing and advertising. Of course, you can advertise nationally, regionally, and locally on all of Mediahuis's strong brands. From news brands such as De Telegraaf, Dagblad van het Noorden, De Limburger, and Metro to online brands such as Dumpert and Culy. View the complete product portfolio below.
Show yourself with Display
With display advertising, you place an advertisement in the form of an image on relevant websites to reach your target audience and create brand awareness. Mediahuis offers you various options: direct buying and programmatic buying, placement across the entire network, on a specific site or channel, various ad formats, advertising within different categories, rich media, and (re)targeting.
Make an impact with our Native Ad
Our Native Ad is a highly impactful advertising format. It is presented in an editorial style, giving this native-looking ad a higher average CTR than normal display ads.
Even more impact with our Native Ad+
Because we strive for the best performance, we are introducing Native Ad+. This advertisement offers the ideal mix of eye-catching appeal and seamless integration with our titles, with a clear indication that it is an advertisement. Thanks to the native look and feel of this advertisement, it achieves a higher click-through rate (CTR) on average than traditional display advertisements.
Stand out among stories that matter
Highlight Advertising gives you an exclusive opportunity to put your brand or message in the spotlight. For 48 hours, you will be prominently featured among all the highlighted top stories in Dagblad van het Noorden, Leeuwarder Courant, and/or Friesch Dagblad. This means that your content is guaranteed to be visible in a unique, powerful place that attracts a lot of attention from your target audience. Thanks to this premium position, you can not only increase the visibility of your brand, but also leave a lasting impression. An ideal way to make an impact and present your message.
Your message packaged in a relevant way and distributed effectively
Do you want to inform, inspire, or enthuse your target group about your brand? Then choose branded content. This allows you to reach new target groups and tell your story in a broad and natural way. The story is captivating and fully aligned with the target group, the title, and the environment. Read more about the various options here.
Targeted, relevant, and minimal waste.
With programmatic advertising, ads are automatically purchased and displayed to the right target group in real time, based on data, context, and/or behavior. Within the Mediahuis network, we combine the power of our strong brands with our own first-party data and smart technology. This helps you reach your target group in a targeted way, with maximum relevance and minimal waste.
Increase the impact of your social media posts
Social media is very fleeting. People quickly scroll through their timeline, and attracting attention is a challenge. Do you want to reach your target audience via social media and increase the attention value of your post? Then you can distribute your own social media post through our large network of no fewer than 9.4 million Dutch people.
Online data audiences
At Mediahuis, we reach no fewer than 9.4 million Dutch people with our online network, enabling us to reach any target group you want. Including yours! To give you an impression of the target groups we can reach, we have segmented our visitors into ‘audiences’. You can find the pre-made categories on our online tool.
