Elastic Spotify
In the Rijksmuseum Podcast, the deeper stories from the Rijksmuseum collection come to life. Questions you’ve always wanted to ask—or didn’t even know you had—are posed to museum experts. To bring this unique podcast to the attention of (potential) listeners and boost the number of downloads, the Rijksmuseum launched an Elastic Spotify campaign through Mediahuis. And with great success! The number of podcast streams rose by a whopping 20%!
The Campaign
We ran the Elastic Spotify campaign across multiple phases, using data and contextual targeting. We featured a different episode for each phase. The campaign was featured in publications such as De Telegraaf, Manners, Want, and Metro.
The results
The campaign has been viewed more than 1.2 million times. Nearly 4,000 visitors clicked on the ad. The number of streams increased by as much as 20%.
1.2 MLN
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100 %
+20 %
About the podcast
The Rijksmuseum’s podcast episodes can be listened to as a series or as individual bonus episodes, and are always based on current events at the museum. In the Rijksmuseum, we explore unique content by not only unraveling the stories behind the objects or artists, but also by placing them in the context of their time and sometimes engaging in conversation with the artist themselves. Who was Rembrandt as a person? And what does Erwin Olaf have to do with the Rijksmuseum? You’ll find out with this podcast.
At the Rijksmuseum, we’re committed to staying innovative. By experimenting with this new awareness campaign, we saw a 20% increase in listens to our promoted podcast episodes!
— Sanne de Jong, Digital Marketeer, Rijksmuseum.
About Elastic Spotify
Elastic Spotify promotes your podcast or playlist on Spotify across our network. Naturally, it’s distributed to your desired target audience. Elastic Spotify can be billed based on guaranteed exposure, which means 100% viewable impressions. The podcast or playlist plays when you press the play button. Users can also click through directly to Spotify.
