WARP
Podcast
Podcasts
Podcasts are popular these days and are listened to by huge numbers of people. Our podcasts have seen a significant increase in the number of listeners, and the number of plays is constantly rising. Older episodes are also being listened to a lot retrospectively. Currently, 48% of Dutch people listen to podcasts (source: MarktEffect monitor survey, December 2023). On average, they spend 116 minutes per week listening, time during which they cannot be reached in any other way. We have compiled a list of our podcasts, including listener profiles, reach, duration, and frequency.
Download the overview
Reach engaged listeners with podcast advertising
Podcast listening is growing rapidly in the Netherlands and offers brands the opportunity to reach an engaged audience. Listeners consciously choose to listen to a podcast and therefore pay more attention to the content and the message from advertisers. Through Mediahuis’s podcast network, you can reach a broad audience interested in news, sports, finance, media, and lifestyle. With millions of downloads and a growing number of listeners, podcasts are a powerful channel for bringing your brand to the forefront in a natural way.
Pre-roll ads in podcasts
With a podcast pre-roll, you place a short audio commercial at the beginning of a podcast episode. These ads of up to 30 seconds are listened to before the content starts, so your message immediately gets the listener's attention. Pre-roll campaigns are flexible and can be targeted based on target audience, context or podcast title. This allows you to quickly reach a large and relevant audience within the Mediahuis podcast network.
Branded podcasts: tell your story
Want to create more depth and brand experience? With a branded podcast you can develop your own podcast series together with Audiohuis around your brand, theme or expertise. From concept and editing to production and distribution: the entire process is supervised by experienced audio producers. Branded podcasts give brands the opportunity to tell substantive stories, build authority and create long-term contact with their target audience.
From concept to millions of reach
Audiohuis is the audio company of Mediahuis and supports brands every step of a podcast campaign. From strategy, scripting and recording to distribution via major platforms such as Spotify and Apple Podcasts. Thanks to its wide network of podcasters and publishers, campaigns can be used in a scalable way, effectively reaching your target audience. Whether you opt for pre-roll advertising, sponsorship or your own branded podcast: with Mediahuis you can turn audio into a powerful marketing channel.
Rates and File Submission Guidelines
All our rates and file submission guidelines at a glance. Very handy.
