Skin happiness
In the Netherlands, many people suffer from dry and sensitive skin. The impact of this is significant. In addition to physical complaints, these people often experience anxiety and embarrassment. Mediahuis' creative studio, MHX, came up with the insight that laughter often has a soothing effect and can help put things into perspective. It reduces stress and has a positive effect not only on your health but also on your appearance. The creative and strategy team from Talpa Network then joined in to further develop the concept. The result was the cross-media branded content campaign Skin Happiness.
