Saving is the way to go
Households with an ample savings buffer would be wise in terms of returns to consider a combination of saving én investing. The right place to do this is your own bank. Yet too few people, including ING customers, think of ING as the ideal one-stop shop for savings and investments. ING Netherlands wants to get people to choose ING Simple Investment so they can build up an extra buffer for their future and asked MHX, the creative studio of Mediahuis Netherlands, to come up with a unique branded content campaign. How did we do this? You can see that in the case video.
There is little more appealing than hearing someone talk enthusiastically about his or her passion. Original and inspiring stories from real people who, without fear and without expectation, once started something. Oké, it's always a little exciting. But it's never too late to start something new. Like pole dancing, for example, or investing’.
Britt Koning - ING
