Reach your target audience in a targeted way, with maximum relevance and minimum waste.
With programmatic advertising, ads are bought and shown to the right audience automatically and in real time, based on data, context and/or behavior. Within Mediahuis' network, we combine the power of our strong brands with proprietary first-party data and smart technology. This is how we help you reach your target audience in a targeted way, with maximum relevance and minimal waste. Programmatic complicated? No, our specialists are ready to support you and ensure that campaigns are optimally aligned with your objectives, whether they concern regional visibility or national impact. Programmatic at Mediahuis offers the speed of technology, the knowledge of years of experience with programmatic, the precision of data and the quality of a reliable journalistic environment.
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Why choose programmatic?
Reliability, innovative, secure and results-driven that's programmatic at Mediahuis. Choosing programmatic with us means advertising in a reliable, data-driven journalistic environment with maximum impact.
How does it work?
We always start with your goals: do you primarily want to build visibility, conversion or brand preference? Based on that, together we determine the right strategy, medium type and target group(s) within our network. Our specialists translate that into a smart programmatic setup with the right channels, formats, budget distribution and duration. During the campaign, we monitor the results in real time and continuously optimize to increase returns. Afterwards, you receive a clear report with the achieved results, insights about your target group and concrete recommendations for the next step. This way, every campaign continues to learn, improve and grow.
Choose your format
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Within programmatic you can choose from different ad formats, tailored to objective and device. Display banners - static or rich media, Native placements - seamlessly integrated into the editorial context, Video and page take overs - for maximum visibility and impact, Retargeting - to reach interested visitors again or Audio advertising - reach listeners via our podcasts and audio channels with audio messages within natural listening times. This way your message is always perfectly aligned with your target audience, the moment and the channel.
Regional, local or national
.Whether you want to make a national impact or be visible in your own region, it's all possible at Mediahuis. With a versatile portfolio of national platforms, strong regional news brands and inspiring lifestyle titles, you can land your campaign exactly where your customers are. That way you always reach the right target group, in the right context and at the right time.
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Wondering what programmatic can do for you?
Our programmatic specialists are ready to think along with you. Together we look at your goals, target group and budget, and translate that into a proposal that fits your ambitions. Whether you are looking for more visibility, targeted traffic or strengthening your brand, we will help you get the most out of our network, data and technology. Feel free to contact us. We'll be happy to advise you and make sure your campaign is ready for maximum impact within the Media House network.