Peugeot On Track
With the motto ‘turn time into quality time’ Peugeot is breaking new ground. In the ‘On Track’ campaign, three emerging artists take a musical road trip, each producing a unique track. Using Peugeot's latest RoadTrip model as a music studio. The campaign was conceived and produced by Wayne Parker Kent and MHX. A natural collaboration where strategy, concept and distribution go hand in hand. Watch the video to find out how we did it.
At Peugeot, driving pleasure is incredibly important to us. Our iCockpit, which includes a more compact steering wheel, provides a unique driving experience. But we also want people to see the time they spend in their car as ‘quality time’. This campaign brings our vision to life perfectly, in a way that is fully in line with our brand identity. ‘On track’ shows what Peugeot stands for.
- Jorieke Vlietstra, Marketing Communications Manager Peugeot
