Sex is fun, but can always be more fun.
Sex is fun, but can always be more fun. That is the message of EasyToys that cries out to be heard. A cry of pleasure, because sex absolutely does not have to be a taboo subject. That is why EasyToys asked Mediahuis to develop a media campaign. With the goal: to increase brand awareness and ensure that the target group considers their products.
A successful campaign
The quantitative impact study by research firm MeMo2 shows that the assisted brand awareness among the target audience was increased. The branded content articles provided by Mediahuis were rated positively: at or above benchmark. Especially on likeability and credibility. It also appears that the strength of the branded content campaign lies in the synergy between online and offline media: the image of EasyToys has improved significantly.
