Significant expansion of titles in NMO Online
NMO's online reach research sets the new market standard
Today, Nationaal Media Onderzoek (NMO) is launching the second phase of NMO Online. With this important expansion, NMO now offers an even more complete and representative picture of online media use in the Netherlands. This makes NMO Online the standard for online media planning in the Netherlands.
With NMO Online, conducted by Kantar Media, media agencies, advertisers, and publishers gain access to in-depth insights into the reach, profiles, and performance of websites and apps. The addition of new parties to the reach survey, combined with an improved algorithm for linking census data and panel data, provides more figures and richer analyses. New titles in NMO Online include retail media, international parties (“globals”), and a wide range of new digital publishers, providing an even more representative picture of online media usage.
“NMO Online enables media agencies and advertisers to make even better use of online media in a campaign plan,” says Patricia Sonius, research director at NMO. “The breadth of the data and its representativeness make this research the foundation for impactful digital strategies.” The expansion of NMO Online is widely supported by the industry, underscoring the value and reliability of the research. “With this expansion, we are taking a big step towards complete transparency in the entire online market,” says Joris van Lierop, director of VINEX. According to him, “NMO Online offers a widely supported, independent standard that the entire sector can build on, from publishers to planners.”
NMO Online is supported by the entire market and is the only dataset recognized as the standard by publishers, media agencies, and advertisers alike. NMO Online is also an important source for NMO Crossmedia, with which NMO is working toward a single uniform standard for cross-media reach in the Netherlands.
The launch of this next phase of NMO Online will be marked with a special meeting at Kantar Media in Amsterdam. During this meeting, operators, agencies, and advertisers will jointly unveil the new quality mark for digital reach. In the period following the launch, webinars, masterclasses, and publications of top lists and cases will follow to further familiarize users with the new possibilities. The fact that NMO Online is the new standard and is widely supported is reflected in the special NMO campaign “NMO Online. Our Standard.” The campaign features prominent figures from across the market, whose participation underscores the shared interest of NMO and NMO Online.
Mediahuis Nederland is also part of this new standard. Mediahuis titles are fully included in the NMO Online reach survey, placing the company among the publishers contributing to the further professionalization of online media planning in the Netherlands.
About NMO
The National Media Research (NMO) provides insight into what the Netherlands reads, listens to, and watches across all media, platforms, and devices. NMO provides the datasets and market standards used by the entire media industry. NMO does this on the basis of innovative research that is part of a ‘reach research architecture’ focused on the development of cross-media datasets. N
