More views and new subscribers
More views and new subscribers. A new series you won’t want to miss. This is the perfect opportunity to partner with Dumpert to encourage a specific target audience to take advantage of everything the Videoland platform has to offer.
Injecting Random Shit
Dumpert generates buzz by posting four short episodes on its own video platform and Instagram, without mentioning “Random Shit,” as the exclusive series is called. Next, three videos are posted with a mention and link to Videoland. Through the use of a pre-roll, viewers are engaged once again and directed toward conversion. Ambassadors appear as guests on the popular DumpertReeten show to share more about the series.
Video seeding
Anyone who has already seen the video content will be reached again with episodes and content featuring the ambassadors, ensuring that both Random Shit and Videoland remain top of mind.
What were the results?
The seven-part video series on dumpert.nl had a very positive impact on brand awareness, visit intent, and brand values among the specific target group of men aged 16 to 30. With a total of nearly 5 million video views and over 100,000 engagements, the online videos significantly outperformed the benchmarks.
