Let's move beyond - Beyond generations.
With Let's move beyond, Toyota shows its target audience that it is an innovative and sustainable brand that makes safe products for all future generations. MHX, the creative studio of Mediahuis Netherlands, devised an appropriate branded content campaign for Toyota called Beyond Generations, in which the next generation was given the floor. Distribution of the campaign took place through Mediahuis' network and can be seen on well-known titles such as De Telegraaf, DFT, Metronieuws, VROUW and Autovisie. The result? You can see that in our case video.
Toyota genuinely wants to do good for today and for the next generation. That's why we also tell our honest and sincere stories about today and the future. The innocent insight of the new generation makes a nice contribution to this. 'Tomato boards' on all Toyotas. The sustainable generation game - which has been a thread running through the Toyota campaigns for a while now - has been nicely translated by Mediahuis, with a nice balance between message, light-heartedness and efficiency of media deployment.
— John de Wit, Campaignmanager Toyota
