prettysocial media Nederland BV is expanding its portfolio with a number of leading special-interest titles from Mediahuis Nederland. The social media channels of Autovisie, Culy, NSMBL, Bedrock, WANT, Manners, and J/M Ouders are now available within the prettysocial media offering.

This expansion gives advertisers access to the power and authority of strong, distinctive brands with a clear position within their own domain. The titles have engaged communities and enjoy a high level of trust among their target audience. Campaigns via these channels show demonstrably better results within paid social, because scale is combined with relevance and credibility.

Arno Flapper, branded content manager at prettysocial media: “The addition of these Mediahuis titles marks an important next step in the expansion of our offering. These are brands with a clear identity and a sharp focus, enabling advertisers to reach highly targeted audiences. In this way, we are continuing to build the most comprehensive and high-quality social media portfolio in the market.”

Advertisers can use prettysocial media campaigns on the social media channels of the Mediahuis titles. Editorial collaborations and branded content projects remain entirely in the hands of Mediahuis Nederland.

Amarins de Boer, digital platforms manager at Mediahuis: “Our special-interest titles build strong communities and long-term trust on a daily basis. Through the collaboration with prettysocial media, we are opening up our social channels to advertisers in an additional way, while the editorial positioning and content collaborations remain entirely with Mediahuis.”