De Telegraaf launches new app and website: ready for the digital future
De Telegraaf's app and (mobile) website have been completely revamped. The new platforms focus on the mobile user experience. In addition, the editorial team will be able to give the digital platforms more personality with De Telegraaf's characteristic high-profile journalism.
The new app and website are better aligned with the changing behavior of visitors. The vast majority of readers visit De Telegraaf via their smartphones. This makes the mobile experience even better for visitors. The revamped navigation makes it easier for readers to surf to popular pages. All articles and columns can be found on the new author pages. And on the front page, there are more options for presenting the news in different ways thanks to flexible blocks.
“The paper front page of De Telegraaf is an institution. On our new platforms, we can also better showcase our high-profile journalism digitally,” says Kamran Ullah, Editor-in-Chief of De Telegraaf, who sees the launch of the new platforms as an important milestone. “The editorial team at De Telegraaf is transforming into a digital editorial team, which will of course continue to produce a newspaper six days a week. We are now taking a big step towards a digital future.”
Riske Betten, Director of B2C, also emphasizes the importance of the innovation: "The new app and site have been developed with our main goal in mind: to offer a news experience that is unique to De Telegraaf and connects with our readers, viewers, and listeners. We combine speed, ease of use, and journalistic impact in a single digital experience. This lays a solid foundation for the further digital growth of De Telegraaf."
De Telegraaf touches, connects, and moves readers with current news and in-depth background stories in the fields of current affairs, sports, finance, and entertainment. More than five million Dutch people visit De Telegraaf digitally every month.
