Welcome to Geluksvogels

Everyone thinks the same thing. Bad luck? That won’t happen to me. Until you are left with a dead battery. Lose your keys. Or your car no longer starts. For ANWB Wegenwacht, we wanted to show a new generation that breakdowns are closer than you think. That is why we developed a campaign that brought together humour, recognition, and activation. An idea that started as a live pitch. And grew into a campaign that made the Netherlands smile.