Bever Reused
MHX created and executed the Netherlands' first-ever reused campaign for Bever. This eye-catching campaign, called Bever ReUsed, marks a turning point in advertising and sustainability. MHX breathed new life into Bever's existing campaigns and content, giving previous materials a fresh and creative twist. The result? A campaign that not only attracts attention but also emphasizes Bever's sustainable mission: why throw away what is still good? What makes this collaboration even more remarkable is the bold budget allocation: 99% of the resources went to media deployment, while only 1% was allocated to production. Bever ReUsed is not just a campaign; it is a statement. It is proof of our collective commitment to a more sustainable future and a source of inspiration for others in the industry.
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The concept fits so well with our mission that we really wanted to give it a chance. We can definitely see the positive results. More young people are coming into the stores, and the repair service has grown by no less than 50%.
— Marjolein Vendrig, Bever
