MHX and Hyundai offer a unique perspective on tomorrow's world with the ‘Our New World’ campaign
The world around us is changing rapidly. Technological advances are hard to keep up with. What impact does this have on our planet and our lives? In this unique campaign by Hyundai and MHX, Mediahuis' creative studio, various experts answer this question. Together with them, we took a look at the world of tomorrow. This has resulted in beautiful videos and accompanying articles, which have been distributed via several Mediahuis brands such as De Telegraaf, Metro, Manners, WANT, Autovisie, and Bedrock. To complete the campaign, an innovative platform was developed that offers a glimpse of the new world. The result? You can see it in the case video.
I would summarize Our New World as a wonderful journey of discovery—both inside and outside Hyundai—about everything related to mobility and the future. In this series, we explored the possibilities. I was surprised to see how robotics can help people and be something gentle, and to discover that solar energy, in combination with battery electric cars, offers us unprecedented possibilities.
— Anne Lobbes, PR Manager, Hyundai Motor Netherlands
