Samsung Galaxy Chromebook perfect for GenZ
The Samsung Galaxy Chromebook is the perfect laptop for Gen Z'ers. That is why Samsung asked Mediahuis to create a branded content campaign aimed at this target group, highlighting its rock-solid USPs and also to increase the brand image of “Proud to own a Samsung.”
The Galaxy is studentproof
It's vacation time and what do students do when they're not studying? For example, endlessly checking their socials and spending some hours on Dumpert. Team DumpertTV therefore went with a student house to see if the new Chromebook 'studentproof' is. During this visit, the important USP’s were thoroughly tested, in true 'Dumpert fashion'. Watch the video starting at minute 13 to see how we did!
Spreading content in the heart of the target audience
Three unique custom pre-rolls were developed for this campaign in which the various USPs were emphasized. Think about the long battery life and that the laptop can withstand a beating. Or, for example, that you can easily switch between devices.
Social is everything for GenZ
A longer version of the pre-roll was shared on both Instagram and TikTok. To boost the campaign over a longer period of time, the social posts were distributed to the target audience via Elastic TikTok.
In-program promotion in DumpertReeten
In the weekly show DumpertReeten, more than 3 minutes was dedicated to the Samsung Galaxy Chromebook. The UPS's highlighted features were: can take a beating and can withstand water.
The results
In addition to the results below, this campaign also had 800k reach on social media and 278k views via DumpertReeten. In short, a very successful campaign!
