Shipping is complicated
FedEx aims to assist both customers and non-customers by answering all possible questions about parcels and shipping in one place. Explaining complex topics in an easy-to-understand way is crucial to this effort.
Customers ask a lot of questions
The starting point is a study of the most common questions and issues consumers have regarding parcel mail and shipping. The results of the study are incorporated into a database that serves as the basis for the solutions.
FedEx biedt antwoorden op één plek
Veelgestelde vragen van consumenten worden op het contentplatform TheShippingChannel.com helder en duidelijk beantwoord. Dit gebeurt in de vorm van how-to video’s en artikelen.
Proactive international customer service through content
The Shipping Channel platform started with 35 videos and dozens of articles. In its first three months, the platform has already helped over 30,000 unique visitors with their package shipments.
