Meet the new OnePlus Nord CE 2 5G
Super fast charging, a smarter-than-average chipset, a triple 64MP AI camera² and a smooth interface thanks to OxygenOS. These are just a few features of the OnePlus Nord CE 2 5G. To bring this fantastic device to the attention of Millennials and Gen Z, OnePlus asked Mediahuis to develop a cool content campaign via Dumpert. And it did!
The target audience
We targeted Gen Z and Millennials. The Dumpert brand was chosen exclusively for OnePlus' campaign because of its wide reach among these younger audiences.
The campaign
The new phone was promoted through a product placement in the popular show DumpertReeten, in which our host Rene playfully highlighted the phone. In addition, a win campaign was launched among viewers. The recording of this was shared via Dumpert's Youtube channel and via Dumpert's Instagram channels (through wallposts and stories).
The results
Great reach within the desired target audience and good engagement. With the video and posts, the campaign had over 1.4 million views.
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Do you want to know more about advertising?
Would you like to know more about advertising on Dumpert or any of our other brands? Then get in touch with us.
