Change brand perception with the new collection
For Bristol, the launch of the new sports collection is the perfect opportunity to position the brand as the go-to destination for premium brands. That should therefore be the message of this campaign.
#personalgoal2019: A special edition of Metro
In early 2019, Metro and Bristol released a special #personalgoal2019 edition—a special issue entirely dedicated to setting goals and New Year’s resolutions. Bristol took over the entire edition and was the sole advertiser featured in both advertising and content. To increase visibility and engagement, all articles were reposted on Metro.nl with the hashtag #personalgoal2019.
A dual approach combining editorial and commercial content
Editorial content is used to reach a wide audience and bring about a real shift in perception. This is reinforced by displaying a Bristol advertisement alongside every article.
What were the results?
The special edition of Metro had a very positive impact on brand awareness, visit intent, and brand values. The online articles generated over 865,000 impressions and outperformed all benchmarks by a wide margin.
440 K
129 %
865 K
125 %
MeMo2
The campaign in Metro has boosted brand awareness, visit intent, and brand values.
