NMO Decision Makers Survey 2025: De Telegraaf is the news brand for business decision-makers, from micro-enterprises to senior management
The Decision Makers Survey 2025 shows that De Telegraaf is well represented among business decision-makers. The news brand reaches the top of the business world and scores highest among CFOs, owners, and directors.
Popular with CFOs
De Telegraaf reaches most CFOs in the Netherlands. The brand is deeply rooted within this group, which plays a decisive role in investments, financial choices, and strategic decisions. De Financiële Telegraaf (DFT) is an indispensable pillar in this regard: it offers CFOs daily insight into economic developments, stock market news, and financial analyses that are directly relevant to their work. De Telegraaf is an important source of information and interpretation for many financial decision-makers.
Boaz Shkolnik, Director of B2B at Mediahuis Nederland: “De Telegraaf's strength lies in the breadth and depth of our reach. With De Financiële Telegraaf, we have been the newspaper of choice for CFOs and financial executives in the Netherlands for many years. At the same time, we also inspire and inform entrepreneurs and executives of micro, SME, and large companies. This combination makes De Telegraaf indispensable for advertisers: we appeal to all levels of the business community."
The brand also has the highest reach among final decision-makers responsible for the purchase of products and services in virtually all fields.
About Decision Makers Survey 2025
The Decision Makers Survey (DMS) is part of the National Media Research (NMO) and focuses on media reach among the specific target group of Decision Makers (population: 1,035,000). The survey is used, among other things, for planning B2B communication. DMS is a single-source survey that measures the reach of print and digital replicas, websites, apps, radio, and television.
About De Telegraaf
De Telegraaf, part of Mediahuis, is one of the most influential and widely read newspapers in the Netherlands. With a strong focus on news, economics, politics, and culture, De Telegraaf offers its readers up-to-date and relevant information. The daily newspaper is known for its extensive reporting and in-depth analysis, both in print and digitally. The brand reaches nearly 7 million Dutch people every month through print and online.
*Source: DMS 2025 News media brands with both print and digital platforms.
