Mediahuis news brands nominated for the INMA Global Media Awards 2025
Mediahuis has been nominated no fewer than eight times for the prestigious INMA Global Media Awards 2025. Every year, these awards recognize the best initiatives that contribute to a strong and sustainable future for news media. It's not just about journalistic content, but also about the innovation, strategies, and creative execution that enable news brands to grow and flourish.
This year, INMA received 839 entries from 286 news brands in 49 countries. Finalists come from all over the world, and Mediahuis is one of the media companies that is strongly represented on the list of finalists. This is a wonderful recognition of the work that led to these nominations! Congratulations to all Mediahuis nominees!
Mediahuis has been nominated in several categories.
Help Ukraine Now! (Mediahuis Netherlands North Region) has been nominated in the category Best Public Relations or Community Service Campaign (Regional Brands). This campaign raised €1.7 million for humanitarian aid to Ukrainians and demonstrates the power of engaged journalism: both reporting and actively contributing to relief efforts.
The digital transformation of Dr Denker (Mediahuis Netherlands North Region) has been nominated in the category Best Idea to Encourage Reader Engagement (Regional Brands). With 139% more active users, the interactive version shows how print traditions can strengthen digital growth and engagement.
The podcast Indo Sport (Mediahuis Ireland) has been nominated in the category Best New Audio/Voice Product or Feature (National Brands). This podcast brings the Irish Independent's sports coverage to a younger audience and within four months has grown into a success with major sponsors, live events, and 130,055 weekly downloads.
The Being Ikea and Beating the Kitchen Memo Effect campaign (Mediahuis Netherlands West region) has been nominated in the Best Product Iteration (Regional Brands) category. This campaign focuses on a mobile-first experience to improve reader engagement and subscription conversions. The redesign of the news flow and optimization of the layout increased the recirculation of articles, leading to more stories being read, longer attention spans, and an increase in paying subscribers.
In the same category, Best Product Iteration (National Brands), the Breaking Barriers campaign (Mediahuis Nederland West region) has also been nominated. This campaign optimizes the conversion of visitors to subscribers and advertising revenue by using AI and data for targeted content. This strengthened the journalistic impact, led to an increase in subscriptions, higher engagement with premium content, and a better balance between B2C and B2B, with advertising and subscriptions complementing each other.
The Triple Ad Revenue campaign (Mediahuis Netherlands North region) has been nominated in the Best Idea to Grow Advertising Sales (Regional Brands) category. This campaign focuses on improving ad performance in apps by replacing traditional ads with full-screen ads that are more in line with the user experience.
Also nominated in the Best Idea to Grow Advertising Sales (National Brands) category is RECLICK (Mediahuis Ireland), a first-party data retargeting product that responds to the post-cookie world. The platform increases digital advertising revenue by doubling CPMs and reactivates advertisers with impressive results.
