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Frederique van Dalen as new Station Director SLAM! becomes responsible for programming of pop dance station
Frederique van Dalen as new Station Director SLAM! becomes responsible for programming of pop dance station

Frederique van Dalen(36) makes the move within Mediahuis Radio to the position of Station Director for SLAM! She will thus become responsible for the radio station's programs’s, DJ’s, music and promotions. Van Dalen has broad experience in the radio world and previously held various roles in the radio industry, such as producer, sidekick, director and more recently Creative. In her new position, she will take her place in the management team of Mediahuis Radio.

Tom Klerkx, CEO Mediahuis Radio: “With Frederique as Station Director, SLAM! will have someone at the helm who knows the brand and the organization inside out. Frederique has proven to excel at Mediahuis Radio as a radio producer, on air and behind the scenes, and as a strategic creative within the marketing department. We are therefore very proud to have our own talent growing. That underlines our desire to be an organization where good people get great opportunities, with a strong belief in creative radio making.”

Frederique van Dalen: "In addition to my love of dance, I think SLAM! is the most exciting and quirky radio brand in the Netherlands. That I get to build on that with the team - which I already know and greatly appreciate - is something I find insane! When I listened to SLAM! as a student, I never dreamed this opportunity would come my way."

Frederique van Dalen succeeds Martijn Zuurveen in this position. Until recently, he held the same position at 100% NL in addition to Station Director of SLAM! In order to give both stations the right focus and attention, it was decided to separate this combined position and have it filled by two people. The position of Station Director for 100% NL is still vacant.

Frederique van Dalen was born in Maastricht. She began her careerère after her studies in Groningen at Giel Beelen's morning show on NPO 3FM. She then worked at NPO Radio 2, Radio Veronica, Radio 538 and SLAM!.
Frederique is married to journalist and DJ Edwin van Dalen and has two stepchildren.

SLAM! is the most energetic radio station in the Netherlands with a focus on pop and dance music and more than 600,000 listeners weekly. Frequently played artists include David Guetta, Tiësto and Armin van Buuren. B

Ochtendshow-duo Marijn en Anoul (credits: SLAM!)