Dumpert is the largest Dutch-language Instagram account

Platform surpasses 3 million followers and gains 400,000 WhatsApp subscribers
Dumpert started 2026 with strong growth figures. The platform has reached the milestone of 3 million followers on Instagram and welcomed 400,000 subscribers on WhatsApp.

These figures make Dumpert the largest Dutch-language account on Instagram and WhatsApp. The growth underlines the brand's strong position within the Dutch online media landscape. With a mix of humour, current affairs and reactions, Dumpert reaches millions of people every day – right where they spend their time.

According to presenter René van Leeuwen, this growth is no coincidence. ‘On Dumpert, you'll find funny, remarkable and appealing content from all corners of the internet: always controversial and with viral potential. Everything that is submitted first goes through our editorial team, who decide what makes it onto the site. This allows us to maintain high quality and remain relevant to both critical millennials and Gen Z. With such a large and engaged audience, we are also an interesting platform for advertisers.’

Major brands have found their way to the largest Dutch Instagram account. Disney+, VodafoneZiggo, ANWB, Schiphol, the Ministry of Social Affairs, Rijkswaterstaat and the public campaign “Man, zeg er wat van” (Man, say something) were among those who shone with tailor-made branded reels and stories on Dumpert's Instagram.

WhatsApp has also proven to be an effective distribution channel. The channel is growing rapidly thanks to short, direct content that fits the moment of the day. ‘If you're on the train at half past eight, you don't want a long story,’ says Van Leeuwen. ‘You want something that touches you, provokes you or makes you laugh. We understand that.’