Triade Vitree
During one of our client meetings with Triade Vitree, we wereïinspired by the story that it takes an average of 2 years from when people first hear or read about foster care, to actually taking the step to become a foster parent. In this video, Sylvia Huisman, Communications & PR consultant at Triade Vitree, and Anne Kootstra-Veldkamp, Consultant at Mediahuis Noord, talk about how they came up with a campaign based on that observation.
View the customer case of Triade Vitree here
Campaign
Media House is good at two things: achieving reach and telling stories. With this in mind, we created a cross-media branded content campaign featuring stories Sylvia collected from foster and family home parents. Pure, honest and valuable. We then cleverly distributed these stories through our channels so we could make as much impact as possible.
Result
The campaign eventually caught on so well that the people behind the stories themselves became ambassadors of the stories, spread them further and there was a significant increase in the number of people interested in becoming foster parents. Moreover, based on these beautiful stories, people also felt attracted to apply as professionals at Triade Vitree.
