Advertise on SPILNEWS
Reach young people with stories that connect with their world
Want to reach young people with a story that feels relevant to them? SPILNEWS is the social-first journalistic brand for and by young people aged 18 to 24.
Together with young makers, creators and the community, SPILNEWS brings topics to life on TikTok, Instagram and YouTube. From a short social video to a complete series: your message is shaped to match both the media behaviour of young people and your campaign objectives.
28.7 MLN
4.2 %
28 K
18 - 24
News for young people, created with young people
SPILNEWS not only looks at what is happening, but especially at what events mean for young people. The young editorial team makes social issues accessible, relatable and open for discussion.
SPILNEWS also works with creators and uses input from the community. This results in stories that show different perspectives and connect with the conversations young people are already having.
Why advertise on SPILNEWS?
Reach young people on the channels they use every day
SPILNEWS publishes content on TikTok, Instagram and YouTube. This means your story is shared on the platforms where young people discover news, explanations and different perspectives.
Make your topic relevant to a new generation
SPILNEWS translates your theme into the world of young people. Not by simply delivering a commercial message, but by looking for the perspective, question or story that genuinely resonates with them.
Combine strong content with social-first distribution
From a short video that immediately captures attention to a longer series with more depth: content can be tailored to different channels and viewing moments. This allows you to create multiple touchpoints around the same topic.
Choose the collaboration that suits your story
Vox pops and explainer videos
Bring your topic closer to young people with reactions from the street or a clear explainer video. Suitable for organisations that want to inform young people, raise awareness or invite them to join the conversation.
Content with creators
Work with a creator who understands both the topic and the target audience. SPILNEWS selects a suitable creator and translates your message into credible content for TikTok, Instagram and YouTube.
Tailored formats and series
Have a short- or long-form video series developed around a topic that is relevant to young people. The concept, production and social-first distribution are tailored to your campaign objectives.
Research and carousel content
Have a topic researched and translated into an informative social media carousel of up to six slides. The carousel is created by a branded content editor and can be expanded with photography and paid distribution.
Youth research through SPILLAB
Discover what young people really think about your campaign, idea, product or policy. SPILLAB researches this through interactive WhatsApp surveys among young people aged 16 to 34 and translates the responses into concrete insights and a clear report.
From audience insights to content that works
A collaboration starts with your challenge and the topic you want to bring to the attention of your audience. SPILNEWS explores what is happening around that theme and how young people view it.
These insights form the basis for the concept, format and choice of creators or makers. A suitable distribution plan is then developed and the results are analysed. This creates more than a standalone advertising message: it becomes a content partnership that fits both your brand and the target audience.
Commercial partnerships while maintaining credibility
SPILNEWS offers opportunities for commercial partnerships that fit the world of young people. It is always made clear when content has been created together with a partner.
Commercial productions are kept separate from independent journalism. This makes it clear to the target audience who the sender is and allows your brand to become part of a relevant story in a transparent way.
How much does it cost to advertise on SPILNEWS?
The cost depends on the chosen format, research, use of creators, production and the number of channels on which the content is distributed.
A standalone social video, for example, requires a different approach than a complete video series with research, multiple episodes and additional social content. Based on your objective and budget, we will propose a suitable partnership.
Case study: Rabobank gets young people talking about money with Money Club
Research conducted by SPILNEWS among 401 young people aged 18 to 24 found that 88% wanted to learn more about financial matters. In response, Rabobank and SPILNEWS developed Money Club: a social-first video series in which young people work towards personal financial goals together with creator Thibo Brockbernd and a Rabobank expert.
The longer episodes were published on YouTube, supported by short-form content for TikTok, Snapchat, Instagram Reels and YouTube Shorts.
View Rabobank x SPILNEWS: Money Club
Request a campaign proposal for SPILNEWS
Want to reach young people with a topic that matters? Tell us what story you want to share, what you want to achieve and when your campaign should start.
Together, we will determine which format, creators and channels best match your ambitions.
Complete the form below.