Strong growth for Mediahuis Radio in the first half of the year

Radio Veronica is by far the biggest climber in the radio market, and SLAM! achieves unprecedented performance in the first half of 2025

Mediahuis Radio experienced explosive growth in the first half of 2025 compared to a year earlier. In the broad target group of 13+, its market share rose from 7.2% to 9.3%. In the important commercial target group aged 20-59, the radio company even recorded an increase of 45%, from 8.3% to 12.0% market share. This growth is largely due to the success story of Radio Veronica, which more than doubled its market share. SLAM! also achieved a remarkable performance by matching scores from the time when it still had a national FM frequency.

CEO Mediahuis Radio, Tom Klerkx: "I can't help but be very proud of what we as a radio group have achieved in the past six months. Last year, Radio Veronica laid the foundations, and in the past six months, we have successfully continued to build the clubhouse it wants to be for its listeners. And we are far from finished! SLAM! also deserves a special mention: the station has achieved an unprecedented performance by scoring just as well in the first half of 2025 as it did in the first half of 2023, when it still had a national FM frequency. We also know where the growth opportunities lie for our broadcasting group and will be focusing fully on these in the coming period."

Success story Radio Veronica

Radio Veronica has managed to maintain the upward trend that began in the third quarter of 2024.The figures for the first half of the year show a doubling in the broad target group and even more than a doubling in the 20-59 age group compared to the previous year. With a market share of 5.6% compared to 2.5% the previous year, Radio Veronica is by far the biggest climber in the national radio landscape.

SLAM! delivers unprecedented performance

Almost two years after losing its national FM frequency, radio station SLAM! has achieved an unprecedented performance. In the first half of 2025, the station scored a market share of 2.0% in the 20-59 age group. This puts SLAM! at the same level as in the first half of 2023, when it was still available nationwide via FM.

Other results

With the impressive scores achieved by Radio Veronica and SLAM!, Mediahuis Radio is the broadcasting group that has recorded the strongest growth among the major players in the radio landscape. In the first half of 2025, the station 100% NL achieved a market share of 3.3% (previously 3.5%) in the 13+ age group and 3.5% (previously 3.7%) in the 20-59 age group. Sublime recorded a market share of 0.3% and 0.2% in the 13+ and 20-59 age groups, respectively, compared to 0.4% and 0.3% in those target groups last year. Both stations show great potential, which will be capitalized on in the coming period. For example, Sublime will focus more on music, where it has traditionally played an important guiding role for the target group.