A strong story.
In the right place.
We are MHX. We translate your brand story into creative concepts and branded content. From a compelling article to a cross-media campaign. With the creativity of our makers and the power of Mediahuis, we bring your message to life.
Why MHX?
A creative team.
A house full of possibilities.
A strong idea and the right media reinforce each other. At MHX, we think about both from the very beginning. We do this with a team spread across the country: North, South and West.
Creativity that also convinces the jury.
Winner of the live pitch at the Branded Content Event 2025, with ‘Geluksvogels’ for ANWB Wegenwacht.
01 / YOUR BRAND
An idea rooted in your brand
Your challenge is our starting point. We look for the angle that makes your message relevant to the people you want to reach.
02 / RELEVANT CONTENT
Content that understands its environment
A story does not work the same way everywhere. We tailor the execution to the audience, the style and the moment of use of the chosen Mediahuis title.
03 / THE POWER OF MEDIAHUIS
Creativity and media brought together
Creators and media specialists work together. This allows us to connect the creative concept with the channels where your story can make the greatest impact.
Your challenge.
Our creative translation.
01 / DIRECTION
Strategy
& concept
From your objective to a distinctive idea. We find the angle that makes your brand interesting to the people you want to reach.
02 / STORY
Branded content
& articles
Stories that inform, inspire or surprise. Written for your target audience, aligned with your brand and the chosen Mediahuis title.
03 / VISUALS
Video
& social content
Make your message visible and tangible. With video and social-first formats tailored to the channel and the way people watch.
04 / CONNECTION
Cross-media
campaigns
One concept, multiple touchpoints. Together with Mediahuis specialists, we connect online, print, video, radio and podcasts.
More possibilities for your story.
From a compelling article to video, podcasts or a complete campaign. Discover which forms of branded content suit your brand and target audience.
No story is the same.
Three brands. Three different challenges. See how we translated each message into a creative concept.
BEVER
Branded content · CONCEPT & CREATION
Existing material. New possibilities.
For Bever ReUsed, MHX gave existing content a second life. A sustainable campaign in which almost the entire budget went towards media reach.
99%
of the budget went to media
ING
Branded content · VIDEO
A financial topic. A human story.
Personal stories from people who started something new formed the creative connection with ING Eenvoudig Beleggen.
4.400.000
reach
HYUNDAI
VIDEO · ARTICLES · PLATFORM
The world of tomorrow. Told today.
Together with Hyundai, MHX brought the future of technology and mobility to life through video, articles and a dedicated content platform.
+129%
EV leadership
LET'S GET STARTED TOGETHER
From first question
to a clear plan.
A good start does not require a complete briefing. Tell us where you want to take your brand.
01 / EXPLORE
Your challenge
We discuss your brand, target audience and objective. Your planning and budget help shape the possibilities.
02 / CREATE
The creative idea
We translate your question into a concept and show how message, content and media work together.
03 / PRODUCE
From idea to content
Once aligned, we develop the concept further. Together with the relevant specialists, we prepare the campaign execution.
04 / LEARN
Looking ahead together
We discuss the results based on the agreed objectives and available measurements. What can we take into the next campaign?
Let’s get acquainted
Your next
story starts here.
Launching a product? Making a complex topic easy to understand? Or showing your brand from a surprising new angle?
Tell us about your challenge. Then we can discuss how a creative concept and the possibilities of Mediahuis can support your objective.
One initial question is enough to start the conversation.
Creative work for brands such as:
