In episode 3, Mandy sits down with Rik toe Water, Creative Director at StudioM, part of the media agency WPP Media. Rik is also the host of the ReGroup podcast, where he discusses the latest trends in the media landscape alongside Maiko Valentijn (CEO of WPP Media). A well-kept secret within WPP, as the podcast turns out to be bigger than people often realize. This episode explores the power of podcasting in reaching a genuinely interested audience and how adding extra “layers” to your brand story can help you appeal to new audiences.