In this podcast series, we dive into the world of podcasts and podcast advertising. Mandy van der Wal, Director at Audiohuis, sits down with podcast creators, advertisers, and experts from media agencies to explore what podcasts have to offer today and in the future.

In episode 2, we speak with podcast advertiser David ter Veer, campaign marketer for the retail market at ASR. As a pioneer in the field of podcast advertising, ASR developed an innovative, research-based podcast strategy. David shares how they used this approach to reach a large audience while successfully achieving their brand objectives.