Advertise on WANT
Reach people who want to know what technology really does for them
WANT is the digital platform for everyone who is curious about technology and pop culture. From smartphones, apps and AI to electric driving, gaming, films and series: WANT shows what is happening and what it means for people in everyday life.
Want to launch a product, explain an innovation or connect your brand with a digitally minded audience? With WANT, you can place your message in an environment that sparks curiosity and helps people discover new products and possibilities.
Request a campaign proposalDownload the media kitView rates and specifications
501 K
434 K
1.2 MLN
101 K
Technology people want to understand and use
WANT goes beyond technical specifications. The platform makes technology understandable, accessible and relevant to everyday life. Readers get practical tips, honest reviews and inspiration around products and developments that change the way they work, travel and relax.
This makes WANT a strong environment for brands that want to do more than simply showcase their product, but also explain why it matters.
Why advertise on WANT?
Reach people interested in innovation
WANT visitors actively explore new products, applications and digital developments. You reach people at a moment when they are open to inspiration and new choices.
Make complex products easy to understand
WANT translates technology into relatable situations and practical benefits. This makes even technical or innovative products accessible to a broad audience.
Activate through different digital channels
Combine the reach of WANT.nl with social media, video, the newsletter and the Freakin’ Nerds podcast. This allows you to create multiple relevant touchpoints within a single campaign.
Choose the advertising format that suits your goal
Online advertising
Increase the visibility of your brand on WANT.nl with display, rich media, native formats, Brandstory, online video or Vertical Stories. The campaign is placed directly within a relevant technology and culture context.
Branded content
Tell your story in an article, explainer, buying guide or other content format that matches the interests of WANT visitors. With additional content promotion, you can direct relevant visitors to your story.
Social media
Bring your brand to the attention of your audience through a Facebook post, Instagram post, Reel, Stories or TikTok post. The content is tailored to the platform and WANT's recognisable, enthusiastic style.
Newsletter advertising
Reach approximately 19,100 interested readers each week through the WANT newsletter. You can advertise with a Native Ad or Medium Rectangle.
Video
Bring a product, service or innovation to life with a review, demonstration, explainer video or short social format. Ideal when visuals are more persuasive than text alone.
Programmatic advertising
The same display, native and video formats can also be purchased programmatically. This allows you to target your campaign based on factors such as interests, context and online behaviour.
Podcast advertising
Freakin’ Nerds features news and conversations about technology, entertainment and digital developments. Advertising options include pre-rolls, mid-rolls, post-rolls, host-reads, sponsorship and branded content.
Relevant content environments
Tech, gadgets and buying advice
From smartphones, apps and televisions to wearables and smart accessories. A suitable environment for product launches, reviews, comparisons and practical explanations.
Smart living and electric mobility
Reach consumers around topics such as smart home, electric driving, e-bikes, sustainability and technology that makes everyday life smarter.
Gaming and pop culture
Connect your brand with games, films, series, LEGO, comics and other topics where entertainment and technology come together.
How much does it cost to advertise on WANT?
The investment depends on the chosen channels, formats, campaign duration and desired visibility. From a targeted newsletter placement to a campaign with branded content, social media and video: we create an approach that matches your objectives and budget.
View rates and specificationsDownload the media kitRequest a campaign proposal
Turn curiosity into action
Want to bring your product, innovation or brand story to the attention of people who are looking ahead? We are happy to help you develop a campaign that matches your target audience, objectives and message.
Complete the form below.