Advertise on NSMBL
Make your brand part of the conversation
Reach young, ambitious and curious women through content they watch, discuss, share and apply in their daily lives. NSMBL publishes relatable stories every day about entertainment, lifestyle, fashion, beauty, love, money and careers.
From direct online visibility to branded content, social video and your own community activation: together, we give your brand a place that fits both NSMBL and your objectives.
Request a campaign proposalDownload the media kitView rates and specifications
267 K
791 K
215 K
243 K
At the heart of young women's lives
NSMBL is a digital lifestyle platform for women who want to laugh, learn and be inspired. The editorial team follows what is happening in current affairs, on social media and in pop culture and translates this into accessible and relatable content.
From entertainment, beauty and fashion to personal development, relationships, money and careers: NSMBL covers everyday life as if it were being discussed in the group chat. Personal, positive and with a slightly cheeky wink.
Why advertise on NSMBL?
Connect with topics that matter every day
NSMBL covers themes that are closely connected to the daily lives of its target audience. This gives your brand the opportunity to connect in a relevant way with interests, questions and choices around topics such as personal care, fashion, entertainment, travel, work and finances.
Work with an editorial team that understands the target audience
NSMBL's editors are part of the target audience themselves and are recognisable faces on the website and social media channels. They know which topics resonate, which tone works and how a brand story can be naturally integrated into the content.
Combine reach with engagement
Use online advertising for visibility, branded content to tell your story and social media or a physical activation to increase engagement. This allows a campaign to go beyond a single touchpoint.
Choose the advertising format that suits your goal
Online advertising
Increase brand awareness, support a product launch or drive visitors to your website with display, native advertising and online video on NSMBL.nl.
Programmatic buying is also available. This allows your campaign to be targeted based on relevant audiences, interests and contexts. Together, we determine which placements, campaign duration and targeting options best match your objectives.
Branded content
Tell your brand story in a branded article, personal experience, shopping content or video that matches NSMBL's recognisable style. The editorial team helps develop the concept and can create the content independently or together with a production team.
From a standalone article to a broader content series: your message gets a meaningful place within topics that match the interests and daily lives of the target audience.
Social media
Bring your brand into the social feeds of the NSMBL community with a Facebook post, Instagram post, Reel, Stories or TikTok video. The content can be developed specifically for the chosen channel and linked to current trends, relatable situations or a broader campaign.
Use social media for additional visibility, interaction, website traffic or a product launch.
Recognisable faces give your campaign personality
At NSMBL, content is never anonymous. The editors share their experiences, test products, discuss trends and take the community behind the scenes. This makes the communication feel more personal and relatable.
For brands, this creates opportunities to have a product or message presented by someone who understands the world and language of the target audience. Always in a format that fits NSMBL and is clearly recognisable as a commercial partnership.
How much does it cost to advertise on NSMBL?
The investment depends on the chosen advertising format, desired reach, campaign period, number of channels and the required content production.
Current base rates are available for online advertising, branded articles and social media posts. Video formats, content series and community activations are developed and priced on a tailored basis.
Case study: NSMBL and Pathé bring the community together
NSMBL and Pathé organised an exclusive movie night around the film adaptation of the bestseller The Housemaid. Despite the winter weather, the venue was completely filled with readers and followers who travelled to Amsterdam from across the Netherlands.
With cocktails, a nail activation, a goodie bag and styling, the movie night became a complete NSMBL experience. Each partner was given a suitable place within the event.
Request a campaign proposal for NSMBL
Want to bring your brand, product or story to the attention of young women? Tell us who you want to reach, what you want to achieve and when your campaign should start.
Together, we will determine which combination of online advertising, branded content, social media and community activation best matches your ambitions.
Complete the form below.