Advertise on Manners
Reach people who want to enjoy life and move forward
Manners is the no-nonsense lifestyle platform about everything that drives people. From money, careers and health to cars, gadgets, films, series and style: Manners combines practical information with entertainment and a recognisable wink.
Want to bring your product, service or brand story to the attention of a broad audience with a strong male core? Manners gives your message a relevant place within topics that readers actively engage with.
Request a campaign proposalDownload the media kitView rates and specs
1.7 MLN
1 MLN
3.5 MLN
95 k
What is Manners?
Manners is not a traditional men's platform filled with superficial clichés. The brand combines lifestyle and human-interest content with substantive stories that, where possible, are supported by reliable sources, research and experts.
Readers want to enjoy life, but also understand how to make smarter choices. Manners brings these two together in an accessible, sharp and confident way, without becoming patronising.
Why advertise on Manners?
Reach a broad audience with a strong male core
Manners primarily reaches men, but is also read by many women. The audience has broad interests and engages with topics such as careers, finance, health, technology, mobility, style and entertainment.
Connect with concrete interests and choices
From a new car or investment app to sneakers, electronics and streaming services: Manners covers topics where consumers are researching, comparing and discovering new possibilities.
Combine reach with relevant content
Use online advertising for visibility or choose branded content and social-first video to bring your product or story to the attention of the audience in greater depth.
What advertising opportunities does Manners offer?
Online advertising
Increase the visibility of your brand on Manners.nl with display, rich media, Native Ad, Native Ad+, Brandstory, online video or Vertical Stories. Choose a format that matches your objective, from brand awareness to website traffic.
Programmatic advertising
The available display, native and video formats can also be purchased programmatically. This allows you to target your campaign based on factors such as interests, intent, context and audience characteristics.
Branded content
Tell your story through an expert interview, product story, comparison, practical guide or in-depth article. The content is written in Manners' recognisable style and promoted to the right audience through targeted content promotion.
Social media
Bring your brand into the social feeds of the Manners audience through a Facebook post, Instagram post, Reel, Stories or TikTok post. The content is tailored to the platform and can be part of a broader campaign.
Video and social-first content
Let Manners develop a video, vox pop or interview around your product, service or topic. This gives your message a format that matches the fast and accessible media behaviour of the social media audience.
Newsletter advertising
Reach approximately 12,600 recipients each week through the Manners newsletter on Fridays. You can advertise with a Native Ad or Medium Rectangle.
Binnen welke onderwerpen kan jouw merk aansluiten?
Geld, carrière en slimme keuzes
Bereik lezers rond personal finance, beleggen, salarissen, werk, ondernemen, wonen en maatschappelijke ontwikkelingen. Geschikt voor financiële dienstverleners, werkgevers en merken die mensen willen helpen vooruitkijken.
Stijl, gadgets en mobiliteit
Sluit aan bij sneakers, betaalbare horloges, auto’s, motoren, technologie, elektronica, LEGO en andere hebbedingen die het dagelijks leven leuker of slimmer maken.
Entertainment, gezondheid en vrije tijd
Verbind jouw merk aan films, series, streaming, sport, voeding, fitness, reizen en human interest. Een brede omgeving voor merken die willen informeren én vermaken.
How much does it cost to advertise on Manners?
The investment depends on the chosen channels, formats, campaign period and any required content production. From a targeted newsletter placement to a campaign with branded content, online advertising and social-first video: we create an approach that matches your objectives and budget.
View rates and specsDownload the media kitRequest a campaign proposal
Case study: MINI Countryman reaches adventurous men
MINI wanted to reintroduce the Countryman to active and adventurous men. As the launching partner of Outdoor Manners, the car model played a leading role in articles, social content and the MINI Adventures video series. In the series, the team went on road trips through France, Sweden and Austria together with outdoor professionals.
The partnership introduced more than 250,000 men to the MINI Countryman in depth and achieved an average time on site of two minutes.
Put your brand at the heart of what drives people
Want to connect your brand with money, careers, health, mobility, technology, style or entertainment? We are happy to help you develop a campaign that stands out and is also relevant to the Manners audience.
Complete the form below.