Advertise on J/M Ouders
Reach parents when reliable information matters
Bring your brand to the attention of parents looking for recognition, practical support and reliable information for their family. J/M Ouders offers personal stories, expert advice and practical guidance for every stage of parenthood.
From online visibility to relevant branded content and social media: together, we give your message a meaningful place in the everyday lives of parents.
Request a campaign proposal Download the media kit View rates and specifications
452 K
22 K
1.4 MLN
80 %
From pregnancy to puberty
J/M Ouders is the digital platform for parents of children aged 0 to 18. Since the expansion with Famme, the brand also connects with pregnancy, the baby stage and the first years of a child's life. This allows J/M Ouders to reach parents throughout the entire parenting journey.
The platform combines personal stories and thought-provoking columns with practical guides, new research and expert advice. From nutrition, sleep and mental health to education, relationships and puberty: J/M Ouders helps parents move forward without being patronising.
Why advertise on J/M Ouders?
Connect with the questions that really matter to parents
Parents visit J/M Ouders with specific questions about their child, family and everyday life. This gives brands a relevant environment around topics such as nutrition, health, education, family holidays, personal care, living and leisure.
Combine relatable experiences with expertise
J/M Ouders brings together the experiences of parents with knowledge from professionals such as educational specialists, developmental psychologists, nutrition experts and sleep coaches. This places your message in an environment where care, reliability and practical relevance are central.
Reach parents throughout different stages of life
A parent of a baby has different questions from a parent of a teenager. J/M Ouders offers a range of editorial contexts, allowing a campaign to connect with the stage of life in which your product, service or message is most relevant.
Choose the advertising format that suits your goal
Online advertising
Increase brand awareness or drive visitors to your website with display, native advertising and online video on J/M Ouders.
Programmatic buying is also available. For example, target your campaign specifically within the Parenting channel or select audiences based on relevant interests, characteristics and contexts.
Branded content
Tell your brand story in an article, personal experience, practical guide or video that connects with the questions and everyday lives of parents. J/M Ouders can explain a topic clearly, make it relatable or translate it into practical tips.
From a single branded article to a broader content series: together, we look for an angle that allows your message to fit naturally with the platform while remaining valuable to the reader.
Social media
Increase the visibility of your campaign with a Facebook post, Instagram post, Reel, Stories or TikTok video. The content can be tailored to the chosen channel and, for example, connect with a relatable parenting situation, statement, question or practical tip.
Through the weekly newsletter Het Beste van J/M Ouders, you can also reach parents directly in their inbox. Both a Native Ad and Medium Rectangle are available for this.
Want to connect your brand with parents beyond the screen as well? J/M Ouders can develop tailored concepts for parent evenings, interactive workshops and family days, optionally combined with articles and social content.
Make your brand relevant to the right stage of life
Not every topic is equally relevant to every parent at the same time. That is why a campaign can be linked to a specific stage, from pregnancy and the early years to primary school and puberty.
This gives your brand a meaningful role in situations where parents genuinely need information, inspiration or a suitable solution.
How much does it cost to advertise on J/M Ouders?
The investment depends on the chosen advertising format, desired reach, campaign period, required targeting and any content production.
Current base rates are available for online advertising, branded articles, social media posts and newsletter placements. Video formats, content series and activations are developed and priced on a tailored basis.
View rates and specificationsDownload the media kitRequest a tailored proposal
Case study: J/M Ouders and De Huismuts inspire families with Eurostar
Eurostar wanted to show that travelling by train is an attractive and relaxing choice for an international city break. Within a broader campaign, J/M Ouders and De Huismuts focused on travelling with the family.
Tips from the community formed the basis for relatable travel content. The story was distributed through native articles, social posts and outstream video, bringing together inspiration, practical information and the benefits of Eurostar.
The overall campaign was recognised by 37% of the target audience. Engagement was above the benchmark, with peaks of up to 2.26%. For branding, message delivery and brand fit, the campaign scored up to 24% above the benchmark.
Request a campaign proposal for J/M Ouders
Want to bring your brand, product or organisation to the attention of parents? Tell us which parents you want to reach, what you want to achieve and when your campaign should start.
Together, we will determine which combination of online advertising, branded content, video, social media and newsletter advertising best matches your ambitions.
Complete the form below.