Advertise in Friesch Dagblad
Bring your brand to the attention of an engaged audience in Friesland. Friesch Dagblad combines regional journalism with in-depth content and a Christian foundation. Reach readers through print, online, the E-paper and branded content, with a campaign that matches your objectives and target area.
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Reach Friesland with stories that matter
Friesch Dagblad brings meaningful stories from Fryslân every day. Regional news is brought closer through reports, interviews and personal stories. National and international developments are also given context through analysis, background stories and commentary.
This makes Friesch Dagblad a content-rich environment for organisations that want to do more than simply be visible and also want to communicate what they stand for. Use the brand to build awareness, recruit staff, promote an event, share a social message or tell a story that deserves more explanation.
Why advertise in Friesch Dagblad?
An environment with a focus on substance
Readers consciously choose Friesch Dagblad for its in-depth reporting and the stories behind current events. This creates room for campaigns that require more than a fleeting moment of attention.
Strong reach within the Christian audience
Friesch Dagblad has a strong reach among Christian audiences. This makes the brand relevant for organisations that want to communicate through shared values, social engagement or a recognisable set of beliefs.
Rooted in Friesland, expandable across the North
The brand is firmly rooted in Fryslân. Want to broaden your campaign? Combine Friesch Dagblad with Leeuwarder Courant, Dagblad van het Noorden or local Frisian weekly newspapers.
Choose how you want to reach your target audience
Friesland and beyond
Make your organisation visible to readers across Friesland and surrounding areas. Ideal for organisations, employers and brands with a Frisian or regional target market.
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Friesland and Northern Netherlands
Does your target audience extend beyond Friesland? Combine Friesch Dagblad with Leeuwarder Courant and Dagblad van het Noorden for a broader campaign across the Northern Netherlands.
Discuss your campaign
Local newspapers and weeklies
Want to get closer to specific municipalities, cities and towns? Complement your campaign with the local newspapers and weeklies in Friesland. This increases the local relevance and recognition of your message.
View Weekbladen Friesland
Family notices
Place a personal family notice in Friesch Dagblad. There is space for death announcements, acknowledgements and in memoriam notices, as well as anniversaries, births, engagements and wedding announcements.
Choose the advertising format that suits your goal
Online advertising
Reach visitors of frieschdagblad.nl with display advertising, native advertising and other online formats. Ideal for brand awareness, website visits, temporary promotions, events and product launches.
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Print advertising
Put your message directly into the hands of the reader. Choose from a variety of formats and positions in Friesch Dagblad. Print can be used for campaigns, vacancies, openings, promotions and events, among other purposes.
Branded content
Does your story need more space? MHX, Mediahuis' creative studio, develops branded content that connects with your organisation, Friesch Dagblad and the interests of its audience.
Combine print and online for more touchpoints
Print and online can be used separately, but they can also reinforce each other within a single campaign. Print creates visibility and recognition during the reader's regular reading moment. Online then gives interested readers the opportunity to click through directly.
Add branded content when your message needs more explanation, or choose the E-paper when you want to stand out during the digital reading moment. Mediahuis helps you determine the right combination, placement and campaign duration.
How much does it cost to advertise in Friesch Dagblad?
The cost depends on the chosen advertising format, size, placement, campaign duration and desired reach. Costs also vary depending on whether you use Friesch Dagblad only or combine your campaign with online channels, Frisian weekly newspapers or other northern daily newspapers.
Use the rate calculator to get an indication of the costs or request a tailored proposal. Mediahuis will help you create a campaign that matches your objectives and available budget.
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Regional case: Makelaardij Friesland strengthens its brand position
For Makelaardij Friesland, Mediahuis developed a cross-media campaign built around relatable stories from home buyers and sellers. Branded content, online advertising and print brought the brand closer to the Frisian target audience.
The campaign generated 349,000 online impressions, 3,600 clicks and a print reach of 172,000. The case shows how in-depth storytelling and regional reach can work together within a single campaign.
View the full case
Request a campaign proposal for Friesch Dagblad
Want to find out how Friesch Dagblad can contribute to your campaign? Tell us what you want to achieve, who your target audience is and where you want to be visible.
We will help you find the right combination of print, online or branded content. We will also assess whether combining your campaign with Frisian weekly newspapers or other northern daily newspapers could add value.