Advertise on Dumpert
The largest online video platform in the Netherlands
Make your brand stand out where people watch, laugh and react. Dumpert combines striking internet videos with its own shows, recognisable creators and a community with a strong opinion.
Launching a product, increasing brand awareness or attracting new employees? From a short video advertisement to a complete branded series: together, we give your message a place that fits both Dumpert and your brand.
Request a campaign proposalDownload the Dumpert media kit View rates and specifications
765 k
626 k
70.4 MLN
7.1 MLN
18 - 36
More than just watching videos
Dumpert is a Dutch video and entertainment platform with its own website, app and social media channels. Visitors discover remarkable events, humour, relatable situations and original video productions.
The community does more than just watch. Users submit videos, comment and rate content with kudos. The editorial team selects which submissions are published. This interaction between creators and audience gives Dumpert its distinctive character: direct, unconventional and with a strong sense of humour.
Why advertise on Dumpert?
Reach young adults during their downtime
Dumpert has a strong position among young men, millennials and Gen Z. Put your brand in front of them while they discover videos, watch their favourite shows or scroll through their social feeds.
Make your message fit the platform
A recognisable face, a surprising question or a product that is actually put to the test: DumpertTV translates your campaign into content that matches the style of the platform. This gives your brand story its own distinctive execution.
Combine short-form attention with a longer story
Use a short advertisement to build recognition, a branded video to add depth or social content to extend the reach of your campaign. You can use a single format or combine multiple touchpoints.
Choose the advertising format that suits your goal
Video advertising
Reach viewers with a pre-roll, mid-roll, short bumper or custom pre-roll that matches Dumpert's recognisable style. Suitable for product launches, brand awareness and campaigns that need to capture attention quickly.
Display and high-impact advertising
Increase the visibility of your brand with display advertising on Dumpert.nl and in the app. Want to stand out around a launch or promotional moment? Choose a Dumpert Homepage Takeover.
Programmatic advertising
Purchase Dumpert's available display and video inventory programmatically. This allows you to tailor your campaign to your target audience, context, desired reach and campaign objectives.
Branded content
Let DumpertTV translate your brand into a tailored video, report or series. You can also connect with well-known formats such as DumpertReeten, the Dashcam compilation, Vrijmico or Dumpert Voxpop, for example through sponsorship or product placement.
Social media
Bring your brand into the social feeds of the Dumpert audience through Facebook, an Instagram post, Reel or Stories, TikTok or the WhatsApp channel. The content can be developed specifically for the channel or used to support a broader campaign.
Show what it is really like to work at your organisation
What makes your workplace special? With Dumpert Filmt Je Werkplek, you can introduce potential employees to the work, the people and the environment behind your organisation.
The team goes on location, asks questions and captures the work in Dumpert's recognisable style. This gives a clear and authentic face to roles and projects that can be difficult to bring to life in a vacancy text.
A suitable option for organisations that want to increase employer awareness and make people curious about a career with them.
A bold platform with a suitable advertising environment
On a platform featuring surprising and unfiltered moments, you want to know where your advertisement appears. Dumpert reviews submitted content before publication and distinguishes between content that is and is not suitable for advertising.
Advertisements are placed around content that has been identified as suitable for advertising. In addition, you can discuss your brand guidelines and preferences so that the campaign approach aligns with your organisation.
How much does it cost to advertise on Dumpert?
The cost depends on the chosen format, campaign period, desired distribution and any required content production. A pre-roll campaign, for example, requires a different approach than sponsoring a show or producing a complete on-location production.
Already have a commercial or an initial idea? We will explore how it can be used. Prefer to start with your objective? Then we will create a suitable plan together.
View rates and specificationsDownload the Dumpert media kitRequest a tailored proposal
Case study: Schiphol brings technical work to life with Dumpert
Schiphol Group wanted to inspire technical professionals to consider a career within Technology & Construction. Together with MHX and Dumpert, a special episode of Dumpert Filmt Je Werkplek was created.
Viewers were given a behind-the-scenes look at major renovation and maintenance projects and introduced to the people carrying out this work. The video was published on Dumpert and YouTube, supported by clips on Facebook and Instagram and interactive quiz questions in Instagram Stories.
The quiz elements generated more than 1.3 million views. This allowed Schiphol to combine a concrete employer story with entertainment and interaction.
Request a campaign proposal for Dumpert
Want to promote your brand, product or organisation in a recognisable Dumpert style? Tell us who you want to reach, what you want to achieve and when your campaign should start.
Together, we will determine which combination of online advertising, branded content and social media best matches your ambitions.
Complete the form below.