Advertise in De Telegraaf
Put your brand at the heart of the conversation in the Netherlands. With De Telegraaf, you can reach a broad audience through print, online, video and content. Choose nationwide visibility or place your campaign in a relevant environment focused on news, sports, finance, entertainment or lifestyle.
Reach people at the moments that matter
De Telegraaf is a well-known and distinctive news brand that keeps readers informed throughout the day. From the first news in the morning to the latest developments as they happen. In print, online, and through video and podcasts.
This allows your campaign to be visible at different moments throughout the day. Build nationwide brand awareness, put a product in the spotlight, or direct interested visitors straight to your website.
Why advertise in De Telegraaf?
Nationwide visibility
De Telegraaf reaches a broad audience across the Netherlands every day. This makes the brand ideal for organisations looking to run nationwide campaigns and achieve visibility on a large scale.
An environment that captures people's attention
Current affairs, sports, finance and entertainment are topics readers actively engage with. By placing your campaign in a relevant environment, your message connects more closely with your audience's interests.
Multiple touchpoints
Combine the impact of print with the speed and action-driven nature of online. Add branded content, video or podcasts when your story calls for more explanation or engagement.
5.6 MLN
4.8 MLN
523 MLN
25 MLN
2.2 MLN
80 MLN
Choose the environment that suits your campaign
Telesport
Reach sports fans through football, Formula 1, speed skating, tennis, darts and other major sporting events. Telesport provides a recognisable environment for brands looking to connect with sports, performance and excitement.
DFT
DFT focuses on readers interested in economics, business, money and investing. This environment offers opportunities for financial service providers, business brands and organisations with an economic story to tell.
VROUW
VROUW covers topics such as health, relationships, family, career, fashion and lifestyle. Through its pages in De Telegraaf, the magazine and its digital environment, campaigns can be built across multiple touchpoints.
Family notices
Family notices include death announcements, acknowledgements and in memoriam notices in De Telegraaf and the regional newspapers. There is also space for happy announcements, such as anniversaries, births, engagements and weddings.
Choose the advertising format that suits your goal
Online advertising
Reach visitors of telegraaf.nl with display, native advertising and other eye-catching online formats. Online campaigns can be used to increase visibility, drive website traffic, promote temporary offers and launch new products.
Print advertising
Put your message directly into the hands of the reader. Choose from a variety of formats, positions and supplements. Print is ideal for nationwide campaigns, building brand awareness, promotions and stories that need more space.
Branded content
Want to inform, inspire or engage your target audience with a more in-depth story? MHX, Mediahuis' creative studio, develops content that connects your brand with De Telegraaf and its audience. This can include articles, video, social content or a cross-media campaign.
Combine print and online
Print and online can be used separately, but they can also reinforce each other within a single campaign. Print creates visibility and recognition during the reader's regular reading moment. Online then gives interested readers the opportunity to click through directly.
Mediahuis helps you choose the right combination, placement, campaign duration and environment. This creates a campaign that aligns with your objectives and budget.
How much does it cost to advertise in De Telegraaf?
The cost depends on the chosen advertising format, size, placement, campaign duration and desired reach. Costs also vary depending on whether you use print or online advertising only, or combine multiple channels.
View the latest rates and specifications or request a tailored proposal. Mediahuis will help you create a campaign that matches your objectives and budget.
Case: TENA increases brand consideration through personal stories
TENA wanted to break the taboo surrounding urinary incontinence while increasing brand consideration. Mediahuis therefore developed a cross-media branded content campaign featuring real and personal stories from women.
The stories were published through VROUW on telegraaf.nl and in VROUW Magazine, the Saturday supplement of De Telegraaf. Content pushers and social media helped extend the campaign's reach among the target audience.
5.8 million impressions
300,000 article views
700,000 print reach
Request a campaign proposal for De Telegraaf
Want to find out how De Telegraaf can contribute to your campaign? Tell us what you want to achieve and which target audience you have in mind. We will be happy to help you find the right combination of print, online, content, video or audio.
Complete the form below.