Advertise on Culy
Make your brand taste like more
Bring your brand to the attention of people at the moment they are deciding what to cook, buy or taste. Culy inspires people every day with original recipes, appetising food photography, smart cooking tips, culinary trends and the best restaurants.
Reach food lovers through Culy.nl, social media, Pinterest and the Culy newsletter. From direct online visibility to content people save and actually use: together, we develop a campaign that matches your brand and objectives.
Request a campaign proposalDownload the media kitView rates and specifications
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254 k
1.1 MLN
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From a quick meal to a culinary discovery
Culy is for people who love food. From ambitious home cooks to experienced food lovers and trend-conscious foodies. The platform moves effortlessly from snack bar to Michelin-starred restaurant and from a simple weekday meal to a culinary weekend project.
With original recipes, cooking tips, restaurant news, food trends and culinary inspiration, Culy makes difficult things easier and easy things more enjoyable. Always recognisable by its appetising visuals, bold choices and surprising Culy twist.
Why advertise on Culy?
Reach people when food is top of mind
Visitors come to Culy with a clear need: to find inspiration for what they are going to cook, eat, order or visit. This gives brands the opportunity to be visible within a topic that is actively capturing their attention at that moment.
Make your product part of the inspiration
With branded content, a product can play a natural role in a recipe, cooking tip, video or culinary story. This allows you to show not only that your product exists, but especially how people can use and enjoy it.
Build recognition through multiple touchpoints
Combine visibility on Culy.nl with Facebook, Instagram, TikTok, Pinterest and the Culy newsletter. This allows a single campaign to reach people while they are searching, scrolling, saving and cooking.
Choose the advertising format that suits your goal
Online advertising
Increase brand awareness, support a product launch or drive visitors to your website with display, native advertising and online video. Programmatic buying is also available, allowing your campaign to be targeted based on relevant audiences or contexts.
Together, we determine which placements, campaign duration and targeting options best match your objectives.
Branded content, recipes and video
Bring your product to life in content that genuinely adds value for people. The Culy editorial team can develop a recipe, article or video in which your brand is integrated in a suitable and credible way.
The team develops the concept, cooks, styles, photographs and films everything in-house. From a single branded recipe to a complete content series with articles, photography and video: every collaboration reflects the recognisable quality and style of Culy.
Social media, Pinterest and newsletter
Bring your campaign to the channels where food lovers look for inspiration every day. For example, choose a Facebook post, Instagram post, Reel, Stories, TikTok video or a placement in the Culy newsletter.
A Pinterest post is also available. This is combined with an article on Culy.nl and is developed and photographed by the Culy editorial team in consultation. For a broader theme, a tailored newsletter can also be discussed.
More than media: develop a tailored culinary concept
Want to go beyond an article or advertisement? Culy also helps develop culinary collaborations that people can actually taste or experience. Think of a recipe special, limited-edition product, workshop, event or another food concept that fits your brand.
This allows you to combine Culy's culinary creativity with content and distribution through the channels where your target audience is active. The exact concept is always developed to fit your specific needs.
How much does it cost to advertise on Culy?
The investment depends on the chosen advertising format, desired reach, campaign period, number of channels and the required content production.
Public base rates are available for branded articles, social media posts and newsletter placements. Recipe development, video productions and special collaborations are priced on a tailored basis. This means you pay for a campaign that matches your ambitions and budget.
View rates and specificationsDownload the Culy media kit 2026Request a tailored proposal
Case study: Culy brings Verstegen's herbs and spices to life
Verstegen wanted to deepen a nationwide campaign online with recipe content that people could use at home. Culy developed ten recipes, each focusing on a specific herb, spice or blend. The campaign was developed into recipe articles, photography and video and distributed through Culy.nl, Facebook, Instagram, TikTok and the newsletter.
Verstegen's products were given a natural place in the recipes, videos, photos and ingredient lists. Together, the videos generated more than 70,000 views on Instagram and Facebook, with an average engagement rate of 2.24%.
Request a campaign proposal for Culy
Want to bring your product, brand or culinary story to the attention of food lovers? Tell us who you want to reach, what you want to achieve and when your campaign should start.
Together, we will determine which combination of online advertising, branded content, recipes, video, social media and newsletter advertising best matches your ambitions.
Complete the form below.