Advertise on 100% NL
Let your brand sing along with De Hits van Nederland
100% NL is the radio station for music from the Netherlands. From current hits to songs listeners know word for word: the station delivers recognition, positivity and connection every day.
Want to build brand awareness quickly, promote a product or activate listeners? With radio, digital audio, online advertising and creative activations, your brand gets a place among the music and moments that people across the Netherlands enjoy choosing.
Request a campaign proposalView 100% NL ratesDiscover advertising through Mediahuis Radio
1.6 MLN
3.6 MLN
42 k
3.03 %
296,4 k
13 - 59
490 k
Where the Netherlands sings along together
100% NL plays exclusively Dutch-language music and music from the Netherlands. This gives the station a clear and distinctive sound: from well-known favourites to the latest Dutch talent.
With programmes such as Goeiemorgen Nederland and Somertijd, 100% NL is present during familiar moments throughout the day. Listeners can find the station via FM, DAB+, the website, app and television. There are also digital stations focused on themes including party music, the 70s and 80s, and the 90s and 00s.
Why advertise on 100% NL?
Reach a clearly defined target audience
100% NL focuses on the commercial target group aged 20 to 59 and is particularly strong among women and families with children. This allows you to reach a broad audience within a recognisable and positive environment.
Connect with moments that bring the Netherlands together
Music, artists, holidays and national events create recognition and emotion. By connecting your brand to these moments, your message becomes part of something that already has people's attention.
Go beyond a radio spot
Combine radio reach with sponsorship, digital audio, online visibility, listener activations and events. This means your brand is not only heard, but also experienced.
What advertising opportunities does 100% NL offer?
Radio spots
Reach listeners nationwide with a radio commercial around relevant programmes, time slots and listening moments. The campaign is tailored to the desired reach, contact frequency and the moment when your message is likely to have the greatest impact.
Digital audio
Reach listeners even when they are listening to 100% NL and its digital themed stations online. Use pre-rolls and mid-rolls and take advantage of station selection, geographic targeting and dynamic audio creation.
Online advertising
Increase the visibility of your campaign on 100p.nl with display, rich media, native advertising and video. Online campaigns can be purchased directly or programmatically and can also be expanded through the Mediahuis Women and Entertainment channels.
Sponsorship and standout audio moments
Connect your brand with a recognisable moment, such as De Klok, the weather report, traffic information or a relevant programme. With an audio board and radio spot, your brand becomes consistently audible in a prominent position.
Branded partnerships, activations and events
Develop a listener activation, radio game, artist collaboration, live event or longer-term partnership together with 100% NL. MHX, the creative studio of Mediahuis helps with strategy, concept, production and distribution.
From first idea to broadcast campaign
Don't have a radio spot or fully developed concept yet? MHX supports you with strategy, creative concept, copy, production and distribution. This creates a campaign that fits your brand and feels natural within 100% NL.
How much does it cost to advertise on 100% NL?
The investment depends on the chosen time slot, commercial length, campaign period, desired reach and any required production. For sponsorships, branded partnerships, activations and events, a tailored proposal is created.
View radio rates and specsView 100% NL ratesRequest a campaign proposal
Let your brand sing along with 100% NL
Want to build brand awareness, activate listeners or develop a partnership that truly connects with the Netherlands? We are happy to help you create a combination of radio, digital audio, online visibility and creative activation.
Complete the form below.