100% NL – Makes your day
1.8 MLN
3.6 MLN
47 k
4.18 %
258 k
20 - 59
490 k
This is 100%NL
100% NL is the go-to radio station for fans of pop music and Dutch artists. We’re friendly, positive, and sound familiar. 100% NL is the perfect escape, where listeners can momentarily forget all their worries and the hustle and bustle. We use our orange-colored thermometer to determine our topics: is it relevant to our target audience, does it connect people, and does it foster a sense of togetherness? If so, it’s 100% NL!
The Orange Heart
We believe that every Dutch person has an orange heart. 100% NL brings Dutch people together through music that everyone can sing along to. We stay close to our listeners’ daily lives and connect with the Dutch spirit: family, traditions, sporting successes, and holidays.
The Netherlands’ premier family radio station
100% NL is the Netherlands’ premier family radio station. We target listeners aged 20–59, with a particular focus on families with children and (young) women. 100% NL is one of the most female-oriented radio stations in the Netherlands.
Shows and DJs
Giorgio & Ingrid brighten your morning with a show full of personal stories, showbiz news, artists, and the 100% NL Sing-Along Mix. During your workday, you can enjoy plenty of sing-alongs and less chatter. Rob van Someren will get you through traffic jams on your way home with a smile on Somertijd. On Fridays, it’s Sing-Along Friday on 100% NL, and you’ll head into the weekend full of energy!