Article
Kamiel van Kessel is an Advertising Technology Specialist at Mediahuis. He is part of the larger B2B product team, specifically the adtech team. In this role, he is responsible for managing, optimizing, and innovating the adtech stack and the advertising products offered. He has now seen almost every aspect of the business. He started in a commercial role recruiting online marketing managers and directors, then moved into an executive and strategic role as a campaign and innovation specialist at an advertising platform, before becoming an external marketing manager for clients and an internal developer of AI tools at a marketing agency. That is also his greatest motivation: driving innovation that makes an impact.