Elzemieke Olsthoorn

Elzemieke Olsthoorn is Director of Marcom and Creativity at Mediahuis. As part of the management team, she is responsible for the B2B strategy and oversees the B2B marketing team and MHX, Mediahuis’s creative studio. She has extensive experience in the media and marketing sector and has previously held strategic leadership roles at companies including Abovo Maxlead, DPG Media, and Sanoma. Earlier in her career, she worked at SWOCC, where her enthusiasm for research in media and marketing was born. In her work, she combines strategy with creativity and commercial acumen.