Denny Plaggenburg

video and the development of strategic commercial partnerships

Denny has been working in online media for over 20 years and, at Mediahuis, focuses on video and developing strategic commercial partnerships. He operates at the intersection of product, sales, and technology, building scalable video propositions and commercial models that contribute to the company’s goals. He believes that video is only truly valuable when content, product quality, distribution, and monetization are in balance. In a market that is increasingly moving toward commoditization, he seeks ways to make video premium again, for both users and advertisers.

His personal interests lie in building, both with his mind and with his hands. From developing web tools and AI solutions to a garden shed or attic. In addition, he can often be found on the sidelines of sports fields with his four children.