Birgit Coenen

Birgit is Chief Growth Officer at SPILNEWS, where she focuses on the brand’s growth and commercial strategy. In recent years, she has held various roles within media companies, always with the media industry and the commercial side as a common thread. She works on new revenue models at the intersection of journalism, creators, and branded content, with young people as the primary target audience. Together, they are building an authentic youth brand that truly resonates with their world. Driven by her passion for innovation in media, she bridges strategy, creation, and commerce, and draws her energy from building something sustainable step by step.