Amarins de Boer

Amarins de Boer began her career as a journalist at Metro and has now been with Mediahuis for eight years. In her current role as editor-in-chief of Metro and Platforms Manager, she is responsible for Mediahuis’s platforms, including Autovisie, Dumpert, J/M Ouders, and Manners.
 
Amarins knows better than anyone how to build and market a quality journalistic product. She is passionate about tapping into new target audiences and revenue models, as well as data-driven work. She has a particular fondness for everything related to SEO, GEO, and algorithms. Her heart races at the thought of compelling journalistic stories, new innovations, and smart AI optimizations.