Delivery specifications Print ads
Print advertisement delivery specifications
Here you will find all the information you need to submit print advertisements. The advertising formats can now be found in the rate cards.
Deadlines
More information about reservation deadlines can be found in the overview on this page. Around public holidays, adjusted advertising deadlines apply.
Submitting advertising material
Newspaper advertisements can be submitted via our advertising portal. You will receive a link to the portal when you reserve an advertisement with us. You can easily download the manual.
Delivery specifications by medium
Daily newspapers
Advertising material must be supplied as a PDF. The current PDF standard for newspapers is GWG2015_NewspaperAds_CMYK. The older version 4 (NewspaperAds_1v4) is also still supported.
Information and profiles in Dutch: printarena.nl and in English: gwg.org. PDF files must be created and checked according to these standard profiles. In the Netherlands, the term ‘Certified PDF’ is often used, but in addition to Certified PDF there are many other suppliers that offer products for creating and checking high-quality PDF files. On printarena.nl you can find everything you need to create a PDF correctly, including ICC profiles, PDF profiles and the ‘Technical overview for design’.
Magazines
Advertising material must be supplied as a PDF. The current PDF standard for magazines is GWG2015_MagazineAds_CMYK. The older version 4 (MagazineAds_1v4) is also still supported.
Information and profiles in Dutch: printarena.nl and in English: gwg.org. PDF files must be created and checked according to these standard profiles. In the Netherlands, the term ‘Certified PDF’ is often used, but in addition to Certified PDF there are many other suppliers that offer products for creating and checking high-quality PDF files. On printarena.nl you can find everything you need to create a PDF correctly, including ICC profiles, PDF profiles and the ‘Technical overview for design’.
Colour
Make sure the correct colour settings are used and always apply colour profiles that match the chosen printing technique. For advertisements in our daily newspapers, local newspapers and weeklies, the colour profile ISOnewspaper26v4 can be used. For advertisements in magazines, use the colour profile ISOcoated_v2_eci.
QR codes in newspaper printing
When supplying a QR code for publication in a newspaper, the characteristics of offset printing on newsprint must be taken into account. Due to dot gain, elements may spread slightly, which can negatively affect scannability. To ensure optimal readability, we recommend following a number of guidelines, which you can read here
Submission specifications
Materials can be submitted via our advertising portal. You will receive a link to the portal when you reserve an advertisement with us. All submitted material must be checked for accuracy in advance. This can be verified quickly and easily through our portal. You will immediately see whether the advertisement meets the specifications. If there are any errors or warnings, these will be clearly indicated. This helps ensure consistent quality and predictable processing. If you do not receive a link from us, please contact us by phone at +31 88 800 5720.
Materials submitted by email cannot be guaranteed to be processed correctly or on time. Delivery also depends on the email provider. The integrity of graphic files sent by email cannot always be guaranteed and the permitted file size is limited. In addition, checking and feedback on compliance with the applicable industry standards is only available through our portal.