Print Advertisement Specifications

Here you will find all information for supplying print advertisements. Advertisement formats can now be found in the rate cards.

Deadlines
More information about booking deadlines can be found in the overview on this page. Around public holidays, adjusted deadlines apply for advertisements.

Submitting advertising material
Daily newspaper advertisements can be submitted via our advertising portal. You will receive a link when you reserve an advertisement with us. You can easily download the manual.

Specifications per medium

Newspapers
Advertising material must be supplied as a PDF. The current PDF standard for newspapers is GWG2015_NewspaperAds_CMYK. The older version 4 (NewspaperAds_1v4) is also still supported.

Information and profiles NL: printarena.nl and EN: gwg.org. PDF files should be created and checked according to these standard profiles. In the Netherlands, this is often referred to as a ‘Certified PDF’, but in addition to Certified PDF there are many other suppliers offering products for creating and checking high-quality PDF files. Everything needed to create a PDF correctly can be found on printarena.nl (including ICC profiles, PDF profiles and the ‘Technical Design Overview’).

– Terms and conditions and specifications for print advertorials

Magazines
Advertising material must be supplied as a PDF. The current PDF standard for magazines is GWG2015_MagazineAds_CMYK. The older version 4 (MagazineAds_1v4) is also still supported.

Information and profiles NL: printarena.nl and EN: gwg.org. PDF files should be created and checked according to these standard profiles. In the Netherlands, this is often referred to as a ‘Certified PDF’, but in addition to Certified PDF there are many other suppliers offering products for creating and checking high-quality PDF files. Everything needed to create a PDF correctly can be found on printarena.nl (including ICC profiles, PDF profiles and the ‘Technical Design Overview’).

Colour
Ensure the correct colour settings are used and always make use of colour profiles that match the selected printing technique. For advertisements in our daily newspapers, news publications and weekly newspapers, the colour profile ISOnewspaper26v4 can be used. For advertisements in magazines, the colour profile is ISOcoated_v2_eci.

QR codes in newspaper printing

When supplying a QR code for publication in a newspaper, the characteristics of offset printing on newsprint should be taken into account. Due to dot gain, elements may spread slightly, which can negatively affect scanability. To guarantee optimal readability, we recommend a number of guidelines, which you can read here.

Submission specifications
Material can be submitted via our advertising portal. You will receive a link when you reserve an advertisement with us. All submitted material must be checked for accuracy in advance. This can be verified quickly and easily via our portal. You will immediately see whether the advertisement meets the specifications. Any errors or warnings will be clearly indicated. This helps maintain both predictability and quality. If you do not receive a link from us, please contact us on +31 88 800 5720.

Material submitted by email cannot be guaranteed to be processed correctly and on time. Delivery is partly dependent on the email provider. The integrity of graphic files sent by email cannot always be guaranteed and file size limits apply. In addition, validation and feedback regarding compliance with current industry standards are only available through our portal.