In the digital age in which we find ourselves, traditional marketing strategiesën are no longer enough to capture consumers' attention. Brands need to be increasingly innovative and communicate their message in new ways.
One of the most popular and effective ways to do this is through podcasts. From Media House, we already had several podcast titles of which Kick Off, for example, is a well-known one. The market is looking for a large reach and preferably a one-stop shop to reach the millions of listeners.
By partnering with various podcast publishers, we have brought together a large reach in ééone network with over 10 million listens per month, in the form of the Audiohuis Podcast Network.
This network includes De Stroom, FC Afkicken, Corti Media, ILVY Network but also major titles such as America in 15 minutes, Hard Gras, Kieft Jansen Egmond Gijp, Chantal Janzen and Tina de Bruijn.
New podcasts
- The Forties explores the challenges and surprises of life in your forties.
- Hard Grass Podcast offers an in-depth look at the world of soccer.
- Mama is Tired shares honest stories and tips on parenthood.
- America in 15 Minutes by Raymond Mens takes you on a fast-paced journey through American current events, with sharp analysis and interesting guests who illuminate the news from different perspectives.
- Fair Talk with Rob Jansen discusses the latest news from the stock market.
- Flowers Picking Along the Ravine reveals gripping true stories. The ideal podcast for the crime enthusiast.
Most important things we accomplished last year
This past year, we've made significant strides in our growing podcast network and achieved major milestones in several areas:
- Increased reach: We continued to expand our offerings with several new podcast titles. This has led to an impressive increase in our listening audience, with now more than 10 million listens per month.
- Growth in advertising: Both large and small advertisers are now using our platform. They are audible through audio commercials, host-read ads and native items, allowing us to connect a wide range of brands with our audience.
- Programmatic buying: Our podcast inventory is now also traded through programmatic buying, giving advertisers even more flexibility and efficiency in buying ad space.
- Successful research: We have conducted several brand elevator studies for well-known brands such as ASR and Brand New Day, clearly demonstrating the impact and effectiveness of podcast advertising.
- Investing in proprietary content: Our focus on proprietary productions has resulted in the launch of popular podcasts such as Not to Believe, Past vs. Now and True Crime Pro's. In addition, we have proudly createdëered branded podcasts for brands such as Odido, and welcome household names such as Chantal and Tina to our studio.
These achievements are the foundation for our future success and confirm our position as a leading player in the podcast world.
Podcast as a marketing tool
Podcasts are not just a trend, but a powerful marketing tool that can help companies make an authentic connection with their audience. By using podcasts, brands can tell their stories. In a world where attention is increasingly scarce, the podcasting world offers a unique opportunity to stand out and grow. It is time for businesses to explore this new horizon and embrace the benefits of podcasting in their marketing strategies.
This article previously appeared on Marketingreport.com
