Social Ad

Social Ad delivery specifications

• Link to the social post (URL of the post) – not mandatory.
• Advertiser's logo – format: 1:1.
• Text – maximum 150 characters:
  • If exceeded, an alternative will be provided and posted
  • If different text is provided, it will be posted
• Call to action – maximum 15 characters.
• URL to the landing page.
• Images or video:
  • Photo post: one image (1:1 or 16:9)
  • Carousel: three to five images (1:1)
  • Video post: video (16:9)
  • File size: maximum 1MB.

Each social media platform has different formats. Below is an overview of all delivery specifications per platform.

Social Ad Facebook – Image

Logo

• 150×150 pixels (ratio 1:1)

Image

• Format: 1080×1080 pixels (ratio 1:1) or 1920×1080 pixels (ratio: 16:9)
• File type: .JPG or .PNG
• File size: maximum 1MB
• Maximum 20% text

Text

• Advertiser name

• Number of followers on Facebook

• Body text (maximum 150 characters including spaces)

• Call to action (maximum 15 characters including spaces)

• Landing page (possibly with UTM tagging)

Social Ad Facebook – Video

Logo

• 150×150 pixels (ratio 1:1)

Video

• Format: ratio 16:9

• File type: .MP4

• File size: maximum 1MB

Text

• Advertiser name

• Number of followers on Facebook

• Body text (maximum 150 characters including spaces)

• Call to action (maximum 15 characters including spaces)

• Landing page (with UTM tagging if applicable)

Social Ad Facebook – Carousel

Logo

• 150×150 pixels (ratio 1:1)

Images (at least 3 and maximum 5)

• Format: 1080×1080 pixels (ratio 1:1)

• File type: .JPG or .PNG

• File size: maximum 1MB

• Maximum 20% text in image

Text

• Advertiser name

• Number of followers on Facebook

• Body text (maximum 150 characters including spaces)

• Call to action (maximum 15 characters including spaces)

• Image text: at least 3 and at most 5 that match the slide

• Landing page (possibly with UTM tagging): at least 3 and at most 5 that match the slide

• Generic landing page (possibly with UTM tagging)

Social Ad Instagram

Logo

• 150×150 pixels (ratio 1:1)

Image

• Format: 1080×1080 pixels (ratio 1:1)

• File type: .JPG or .PNG

• File size: maximum 1MB

• Maximum 20% text

Text

• Advertiser name

• Number of followers on Instagram
• Body text (maximum 150 characters including spaces)
• Call to action (maximum 15 characters including spaces)
• Landing page (with UTM tagging if applicable)

Social Ad LinkedIn 

Logo

• 150×150 pixels (ratio 1:1)

Image

• Format: 1080×1080 pixels (ratio 1:1) or 1920×1080 pixels (ratio: 16:9)

• File type: .JPG or .PNG

• File size: maximum 1MB

• Maximum 20% text in image

Text

• Advertiser name

• Number of followers on LinkedIn

• Body text (maximum 150 characters including spaces)
• Call to action (maximum 15 characters including spaces)
• Landing page (with UTM tagging if applicable)

Social Ad Spotify

Logo:

• 150×150 pixels (ratio 1:1)

Spotify Embed Code

Text:

• Body text with information about the episode (maximum 150 characters including spaces)

• Call to action (maximum 15 characters including spaces)

• Landing page to the Spotify episode