Mediahuis Celebrates New Milestone: Launch of Mediahuis Raakt
During Hét Mediahuisfeest at the Tobacco Theater on the Nes in Amsterdam, Mediahuis marked a dual milestone: the launch of its new positioning, proposition, and branding under the name Mediahuis Raakt, and the introduction of Mediahuis Radio, embracing its iconic brands. This celebratory event signified an important new chapter for the media group.
“This evening symbolised everything Mediahuis stands for today: a powerful, renewed organisation that makes words, sound, and imagery truly resonate,” said Boaz Shkolnik, Director of B2B at Mediahuis. “We’re not just telling a new story; we’re setting a clear course that unites all our entities – from Mediahuis Radio to Mediahuis Noord and Mediahuis Limburg. The celebration at the Tobacco Theater perfectly reflected this shared milestone.”
Mediahuis Raakt: One Identity, One Powerful Proposition
With the introduction of Mediahuis Raakt, Mediahuis steps forward as a unified brand, integrating all its media channels. The revamped cross-media proposition offers advertisers a simpler and more effective way to execute campaigns across print, radio, podcasts, and digital media.
The launch of Mediahuis Raakt coincides with the recent addition of Mediahuis Radio, featuring iconic brands such as Radio Veronica, and the completion of the merger of Mediahuis Noord, Mediahuis Limburg, and Mediahuis Nederland. Previously operating as separate entities, Mediahuis now brings everything under one roof, providing advertisers with a single point of contact and enabling even more efficient campaign rollouts.
With a strong portfolio, including De Telegraaf, Radio Veronica, Dumpert, and De Limburger, Mediahuis is ready to make an impact with a unified strategy. The combination of its powerful brands ensures synergy between channels, offering advertisers a seamless way to create impactful cross-media campaigns – Mediahuis Raakt delivers on its promise.
To further reinforce this new direction, Mediahuis has also refreshed its visual identity. Featuring vibrant gradients and a warm design, the updated branding perfectly reflects the organisation’s new positioning and identity.
Watch the Mediahuis Raakt Video
Relive Hét Mediahuisfeest in the Aftermovie
About Mediahuis
Mediahuis is a media company with a diverse portfolio of print, radio, digital, and podcast brands, including De Telegraaf, De Limburger, Noordhollands Dagblad, De Gooi- en Eemlander, Leidsch Dagblad, Haarlems Dagblad, Dagblad van het Noorden, Radio Veronica, SLAM!, 100%NL, Dumpert, Culy, Metro, Manners, WANT, NSMBL, and Groupdeal. With these brands, Mediahuis offers advertisers a comprehensive cross-media offering. By continuously investing in journalistic quality, sustainability, and innovation, Mediahuis is taking steps to remain relevant and impactful in the future.
