Max Hochstenbach awarded YIM Talent of the Year at AMMA Awards
Max Hochstenbach, Conceptter & Designer at MHX – the creative studio of Mediahuis – was awarded the title of YIM Talent of the Year during the presentation of the prestigious AMMA Awards. The award is for young professionals between the ages of 18 and 30 with up to three years of experience in media, and is considered an important springboard for new talent in the industry.
Max made the switch to the media world just over a year ago, an industry that he was barely familiar with at the time. He has since impressed with his fresh perspective, creative approach and unique conceptual ideas. During the final assignment of the YIM Talent Award, a pitch in which participants had to develop a complete media plan and concept in just 2.5 hours, Max stood out for his original and bold approach.
“A year ago I hardly knew the media world, now I win an AMMA. Wow! But the real win for me is in everything I’ve learned, and in the inspiring people I’ve met. This industry really feels like a warm bath – and I love bathing, right down to granny feet,” said Max Hochstenbach.
The jury praised Max for his unique skill set and the way in which, despite his short experience, he is already showing a clear voice and signature of his own. His story, drive and reflection on the field underscore the potential of a new generation of media creators.
Elzemieke Olsthoorn, Director MarCom & Creativity at Mediahuis, adds, “Max came in as a creative talent, but soon he also proved to be a strategic force for MHX. The YIM award is well deserved and I am incredibly proud that we have this talent on our team.”
Young in Media (YIM) Talent of the Year Award is a springboard for media professionals between the ages of 18 and 30 with up to three years of relevant work experience. Winners like Max prove that curiosity, daring and creativity guarantee a promising future in media.
Watch the interview with Max prior to the award ceremony here.
